When not to use an LLM
A model is not always the answer. Here is the checklist we run before we reach for one.
24 Jun 2026
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Insights
Notes from the engineering floor: architecture, AI, performance and the occasional opinion.
The boring deployment
Going live should be the least interesting hour of the project.
10 Jun 2026
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Forms people actually finish
Every field you add is a small tax on the person filling it in.
28 May 2026
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Core Web Vitals in practice
What actually moved the numbers across eleven client sites.
12 May 2026
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